Re-visioning for The Girl Scouts Council of North East Texas & Texas Oklahoma Plains
The Girl Scouts nationwide has been experiencing a decline in membership – indeed down 27% since 2003. In an effort to reduce overhead and bolster opportunities for girls, many areas have adopted a re-alignment to merge multiple smaller Councils under one new larger Council geographic area and oversight.
The idea of liquidating properties that may have been open for over 60 yrs is not easy to comprehend. Nonetheless, evolution is necessary for survival. The challenge is to craft a compelling vision that capitalizes upon the legacy of key properties while re-positioning the programs and facilities to serve the next generation.
The Girl Scouts Mission of “Courage, Confidence, and Character” was the filter in organizing a structure of programs and experiences to be offered at camps. Equally important was an effort to instill an inspiring sense of “progression” across the properties – encouraging girls to return for new and different and more challenging experiences from year to year.
As the Girl Scouts of America begins its second century, Councils across the country are faced with similar challenges to those in these two Texas Councils – consolidation and repositioning to remain relevant in an ever changing society. Studio Outside assisted the Girl Scouts in master plan strategies for their consolidated camp portfolio, as well as master plan strategies for many of the individual Girl Scout camps throughout North Texas.